Adrian Lefler, Vice President, Senior Care Social

Vice President, Senior Care Social

Adrian is the Vice President at Senior Care Social, an agency providing social media marketing content, strategy and support to senior care and assisted living facilities. Adrian has been involved in digital marketing for fifteen years in the healthcare industry and has helped thousands of companies grow and thrive through digital marketing. Adrian and his wife Emilie have four children and live in Suncrest, Utah.

11:00 am est

Wednesday June 16

How To Rank High In Google Maps and Increase Your Census

Description: If you're serious about being found, you'll want to understand how to optimize your Google My Business (GMB) account. Why? Because your GMB details appear on Google Maps, which is the main way residents' families find and investigate your community. Understanding how to optimize your GMB account should be the primary activity of your marketing efforts.

Objectives: 

  • Understand why GMB is so important in attracting new residents.
  • Learn how to find your GMB account, access it, and ongoing tactics for optimizing it.
  • Find out the main obstacles in collecting Google reviews and how to overcome them.
  • Learn simple techniques and how to put together an actionable plan for acquiring Google reviews.