Description: While professionally shot and edited video might still have an important place in your community’s digi­tal marketing strategy, you might be surprised by what you can achieve yourself with the technology that you already have in your pocket! Short-form video content (15 sec -1 min long videos) is quickly becoming the most viewed and engaging content on social media! Apps like TikTok and lnsta­gram are making it easier than ever to record, edit, and publish fun, engaging, and effective content with nothing more than your mobile device! 

Objectives:

• Learn how to create interesting, eye-catching, and engag­ing short-form videos that will help market your community on social media.
• Learn tips and tricks on editing short-form videos.
• Understand why it's important and how to stay up-to-date with the latest video trends.

Description: lnstagram is the world's fastest growing social network with over 1 billion monthly active users! A recent study also shows that 72% of people surveyed said they have purchased a product or service that they saw on the app! Learn how to use this powerful marketing tool effectively to grow your census. 

Objectives:

• Learn simple content strategies that will increase the engagement on your posts and stories.
• Understand the lnstagram algorithm in order to reach more people.