Blake Hadley, President & Founder, Senior Care Social

President & Founder, Senior Care Social

Blake Hadley is a Founder and President of Senior Care Social. He has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He is passionate about helping healthcare practices use out-of-the-box thinking to create stories that spread on social media. Over the past 10+ years at My Social Practice, he has spoken to healthcare audiences all over the country and has helped thousands of businesses thrive on social media.

3:00 pm est

Thursday June 17

Why TikTok And lnstagram Reels Have Created The Future of Effective Senior Video Marketing

Description: While professionally shot and edited video might still have an important place in your community’s digi­tal marketing strategy, you might be surprised by what you can achieve yourself with the technology that you already have in your pocket! Short-form video content (15 sec -1 min long videos) is quickly becoming the most viewed and engaging content on social media! Apps like TikTok and lnsta­gram are making it easier than ever to record, edit, and publish fun, engaging, and effective content with nothing more than your mobile device! 

Objectives:

  • Learn how to create interesting, eye-catching, and engag­ing short-form videos that will help market your community on social media.
  • Learn tips and tricks on editing short-form videos.
  • Understand why it's important and how to stay up-to-date with the latest video trends.
3:40 pm est

Wednesday June 16

10 Tips For Growing Your Senior Community’s lnstagram Following

Description: lnstagram is the world's fastest growing social network with over 1 billion monthly active users! A recent study also shows that 72% of people surveyed said they have purchased a product or service that they saw on the app! Learn how to use this powerful marketing tool effectively to grow your census. 

Objectives:

  • Learn simple content strategies that will increase the engagement on your posts and stories.
  • Understand the lnstagram algorithm in order to reach more people.