Steve Moran, Publisher, Senior Living Foresight
Steve Moran is a celebrated publisher, writer and speaker who is known for his passion and commitment to the field of senior living. Through Senior Living Foresight, one of the most read blogs in our field, he takes on the tough topics that others won't. More importantly, he elevates our field by talking about the positive contributions individuals and organizations are making to improve the lives of elders and team members. Formerly, he has developed, operated and marketed senior living communities. He gives back to his community and our field in a multitude of ways including extensive volunteer work at his church and sitting on the board of Abe's Garden in Nashville.
Wednesday June 16
What Problem Do You Solve?
Description: I get crazed every time I look at websites for senior living communities and for senior living solution providers. They almost never actually talk about the problem they solve and this makes no sense at all. Every single company that sells a product or service solves some kind of problem, even those selling luxury items. We organizations start thinking about the problems they solve and what makes them the perfect solution to problems marketing and sales will be a lot better off.
In this session I will talk about how to figure this out and how to use that information to tell your story better.
I will also be offering a never before released e book on how you can increase your sales.