Valerie Whitman, VP, Senior Living, Leading Response
Valerie Whitman is a senior care executive with more than 18 years’ experience in the industry. Specifically, in sales & marketing as well as operations. She worked as a regional director for Benchmark Senior Living and a national senior care operations director with Care.com. Valerie helps senior care providers maximize their customer acquisition efforts using proven lead generation solutions, based on consumer behavior analytics. Valerie has two Bachelor’s, one in Business Administration from Boston University, the other in Leadership from Northeastern University, and a Master of Science in Marketing from Southern NH University.
Thursday June 17
Know Who's Visiting Your Website. Better Yet, Reach the Qualified Ones
Description: There’s a way to identify the individuals checking out your community’s website, even if they don’t fill out a form or engage with you via chat. Learn more about how you can identify truly who is visiting your site, whether they are real or bots, as well as if they are qualified visitors.
What You’ll Learn
- How to retarget these qualified visitors in a way that breaks away from the traditional highly competitive space of digital ads
- What can you do with this next level demographic data of your website traffic?
- The strongest CTA’s to re-engage that website visitor